AdverDrive was founded by Baqir Datoo in early 2022. As a local from Peterborough, he aimed to assist smaller businesses and local taxi companies in supporting each other. His goal was to enhance their competitive edge against larger franchises and corporations as a way to keep the spirit of Peterborough alive.

The AdverDrive team uses their combined professional experience in business, software development, marketing and graphic design to go above and beyond when helping their partners advertise.

The dream of AdverDrive is to provide a space in which local people can enjoy taxi rides more and benefit from local businesses while also supporting local drivers, business and economy.